Write a brief summary of the company.
If your report is on the advertising of the company as a whole then you will need to research the company’s overall advertising campaign. If your report is on a specific product line then you will need to focus on that product’s advertising campaign.
What is the Major theme?
What are the minor themes relevant to each product?
What is the market niche/target audience or who are the current product buyers? How would you change or keep the same?
What about the advertising is distinctive?
If distinctive graphics or images are used, can they be used in your advertising report and campaign?
What types of advertising are used? How much? Why?
What are the yearly costs?
What are the costs for each type of advertising?
Evaluate effectiveness of advertising campaign.
Explain the types of advertising media used.
Explain components of advertisements
Describe the use of color in advertisements
Develop advertising headlines
Develop and select illustrations for advertisements
Describe copy strategies
Write promotional messages that appeal to target markets
Select type style for advertisements (Font)
Create advertising layouts
Explain the nature of direct advertising strategies
Create Web site
Develop web site design/components
Calculate media costs
Select advertising media
Schedule advertising media
What is the goal?
Who’s involved in the campaign?
What are the components of this campaign?
What is your expectation of the campaign’s reach?
What is the duration of the campaign?
You will need to select a specific product or advertising campaign that you can use for your 60 second commercial. You can use any and all graphics and images in your campaign and commercial.
Check out these marketing and advertising links to learn more.
http://www.onlinewbc.org/docs/market/mk_adv_overview.html
http://www.sba.gov/gopher/Business-Development/Success-Series/Vol3/Ads/
http://www.onlinewbc.gov/docs/market/
See examples of advertising campaigns at
http://www.adcouncil.org/fr_camp_current.html
http://www.social-marketing.com/dky.html
Short examples of case studies
http://www.princetonmarketech.com/gallery_ad_adcamp_cs.html
http://www.business2.com/articles/mag/0,1640,16673,FF.html
http://www.unicast.com/superstitial/casestudies.asp